Website Accessibility
Our commitment to accessibility
At American Holidays, we’re committed to providing accessible experiences for all of our customers. We’re working towards improving our customer experience and helping people with disabilities self-service their needs.
We’re improving our American Holidays website so that customers with disabilities can book all elements of their holiday online or by contacting us. And, we’re working to make it accessible in line with the best practices and Web Content Accessibility Guidelines (WCAG) 2.2 AA standard.
What is WCAG 2.2 AA?
The Web Content Accessibility Guidelines (WCAG) defines requirements for web designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance – Level A, Level AA and Level AAA. The guidelines cover a wide range of accessibility features, including text size and colour, keyboard navigation and screen reader compatibility.
How accessible is our website currently?
Our website is not yet fully accessible to people with disabilities. However, we’re constantly identifying and addressing gaps and limitations in our website. Our trained team continues to review our website accessibility features and a number of enhancements include:
- Ensuring link text accurately describes the destination of the link, headings are used to organise the content, and alt text is used to describe images.
- Implemented responsive design to adapt to various screen sizes.
- The font sizes and styles used are readable, enhancing user experience for those with visual impairments.
- The navigation menu is consistently placed across pages, aiding users in locating information efficiently.
- Solved most contrast issues with our new-look website.
- Designed a new Accessibility webpage, packed with advice, tips and recommendations for our customers with access needs.
- Gathering feedback from people with disabilities and using it to improve our services.
What can users with disabilities do if they experience accessibility problems on our website?
Visitors with accessibility requirements on our website can contact our Operations team for assistance. They can help you find accessible hotels, arrange the most suitable airport transfers, add your requirements for airport assistance when you book a package holiday or a flight, and help you get the information or service you need from our website. They can also help if you need any information in a different format.
You can contact our Operations team on +353 1 673 3800 for Dublin customers and +44 28 90 511 800 for Belfast customers or via operations@shg.ie. Calls cost the standard operator rate, and we will endeavour to respond within 48 hours.
Adapting your experience to your needs
We want everyone to have a great experience on our website, however, you may find that you have a better experience if you change the settings on your computer to suit your individual needs.
For example, you could:
- Change the website’s colours to make it easier to read.
- Increase the text size so that it’s easier to see.
- Have the information on the website spoken out loud, so that you can listen to the information instead of reading it.
If you need help customising your experience, you can visit AbilityNet’s website or check out the Web Accessibility Initiative’s tips for customising your computer.
What are we doing to improve our website accessibility?
We’re constantly identifying and addressing gaps and limitations on our website. We aim to continue to make improvements to our website throughout future development work.
Here’s what we’re currently working on:
- Continuing to train and support teams to make our website more accessible.
- We will endeavour to add captions to all of our videos to ensure accessibility for users who are hard of hearing.
- Constantly optimising our website components to make them more accessible.
- Improving the text size and colour contrast on our website.
- Making our website more keyboard accessible, and more compatible with screen readers.
- Monitoring our website’s accessibility regularly, using a combination of automatic tools and manual audits.
- Updating our accessibility statement regularly to report on our progress.
Our accessibility strategy
Here at American Holidays, we want to make travelling as easy as possible – whether you or someone you’re travelling with has reduced mobility or a disability. We have a friendly and knowledgeable team of Personal Travel Planners, dedicated to finding the holiday that matches your needs.
How can users with disabilities provide feedback on our website accessibility?
We value feedback from users with disabilities on how we can improve the accessibility of our website. If you encounter any accessibility problems on our website or have any comments, please send an email to operations@shg.ie
We’ll use your feedback to make our website more accessible to everyone.
Here are some things you can include in your feedback:
- The specific page or pages where you encountered the accessibility problem.
- A description of the accessibility problem.
- Any technical information that may help us to recreate the problem, such as the device or browser that you used.
- Any suggestions you have for how we can improve the accessibility of our website.
We appreciate your feedback and will use it to improve the accessibility of our website.
This statement was last updated on 1st May 2025. We hope it helps you understand our commitment to making our website more accessible. If you have any further questions, please don’t hesitate to contact us.
